Before the age of GPS, humans had to orient themselves without on-screen arrows pointing down an exact street, but rather, by memorizing landmarks and using learned relationships among time, speed and distance. They had to know, for instance, that 10 minutes of brisk walking might equate to half a mile traveled. A new Johns Hopkins study found that rats' ability to recalibrate these learned relationships is ever-evolving, moment-by-moment.... SCIENCE DAILY · 2 months
Evidence: Inspirational augmented reality apps can improve brand attitude  PHYS.ORG · 2 weeks
More and more companies are using Augmented Reality Marketing to interact with customers. Augmented Reality Marketing is a strategic concept that uses Augmented Reality (i.e. the Integration of digital information... more
Evidence: Inspirational augmented reality apps can improve brand attitude  SCIENCE DAILY · 2 weeks
More companies are using augmented reality marketing (ARM) to interact with customers. ARM is a strategic concept that uses AR (integration of digital information or objects into the subject's perception... more
Could 'mirror neurons' explain brain mechanisms of empathy?  MNT · 1 week
When rats see other rats in pain, their brains activate the same group of nerve cells that become active when they themselves are in pain, research shows. more
Medical News Today: Could 'mirror neurons' explain brain mechanisms of empathy?  MNT · 1 week
When rats see other rats in pain, their brains activate the same group of nerve cells that become active when they themselves are in pain, research... more
Research shows how prenatal anesthesia in rats affects neuronal migration  NEWS MEDICAL · 2 weeks
While there has long been discussion whether exposure to anesthesia affects brain development, new Rush University Medical Center research published in the journal Cerebral Cortex describes how prenatal anesthesia in... more
Marijuana for morning sickness? It's not great for baby's brain  SCIENCE DAILY · 2 weeks
With a growing number of states legalizing recreational or medical marijuana, more women are using the drug during pregnancy, in part due to its reported ability to relieve... more
Get her off my screen – female reality contestants prove unpopular with viewers  PHYS.ORG · 4 weeks
Female contestants in the reality show Big Brother are unpopular among viewers in countries across the globe, according to a new study. more
Bodybags, rats, waste: Disaster response turns to VR for grim training  PHYS.ORG · 4 weeks
A Thai policewoman trudges through waste and ruined buildings looking for bodies—but she needs only a joystick and a virtual reality headset for the grim task,... more
Children born into poorer backgrounds show key differences in early brain function, finds study  NEWS MEDICAL · 3 weeks
Children born into poverty show key differences in early brain function - according to new research from the University of... more
Artificial intelligence helps to better assess treatment response of brain tumors  SCIENCE DAILY · 3 weeks
A team has developed a new method for the automated image analysis of brain tumors. The authors show that machine learning methods carefully trained on standard... more
Brain scan evidence in criminal sentencing: A blessing and a curse  PHYS.ORG · 3 weeks
Brain evidence is playing an increasing role in criminal trials in the United States. An analysis indicates that brain evidence such as MRI or CAT scans... more
EEG of infants whose mothers has high stress levels show distinct pattern of brain activity  NEWS MEDICAL · 2 weeks
Does exposure to stress early in life affect a baby's brain development, and is there a way to... more
Nanomaterials give plants 'super' abilities  SCIENCE DAILY · 3 weeks
Science-fiction writers have long envisioned human-machine hybrids that wield extraordinary powers. However, 'super plants' with integrated nanomaterials may be much closer to reality. Today, scientists report the development of plants that can make nanomaterials called metal-organic frameworks (MOFs)... more
Nanomaterials give plants 'super' abilities  PHYS.ORG · 3 weeks
Science-fiction writers have long envisioned human¬-machine hybrids that wield extraordinary powers. However, "super plants" with integrated nanomaterials may be much closer to reality than cyborgs. Today, scientists report the development of plants that can make nanomaterials called metal-organic... more
'Free lunch' warps inner spatial map in rat brains and, by implication, human brains  SCIENCE DAILY · 4 weeks
Our brains' neural circuitry creates spatial maps as we navigate through new environments, allowing us to recall locations and directions.... more
Oxytocin blocks excess drinking in alcohol-dependent rats  NEWS MEDICAL · 1 week
The neuropeptide oxytocin blocks enhanced drinking in alcohol-dependent rats, according to a study published April 16 in the open-access journal PLOS Biology led by Drs. Tunstall, Koob and Vendruscolo of the National Institutes of... more
Location, location, location: Tissue resident memory T cells in mice and humans  Science Magazine · 3 weeks
The discovery of T cells resident in diverse tissues has altered our understanding of adaptive immunity to encompass site-specific responses mediated by tissue-adapted memory... more
High-speed videos capture how kangaroo rat escapes rattlesnake attack  SCIENCE DAILY · 4 weeks
Kangaroo rats are abundant and seemingly defenseless seed-eating rodents that have to contend with a host of nasty predators, including rattlesnakes -- venomous pit vipers well known for their deadly,... more
Researchers see health effects across generations from popular weed killer  SCIENCE DAILY · 2 days
Researchers have found a variety of diseases and other health problems in the second- and third-generation offspring of rats exposed to glyphosate, the world's most popular weed killer.... more
Living room conservation: Gaming and virtual reality for insect and ecosystem conservation  SCIENCE DAILY · 7 days
Gaming and virtual reality could bridge the gap between urban societies and nature, thereby paving the way to insect conservation by the means of... more
Remembered reward locations restructure entorhinal spatial maps  Science Magazine · 4 weeks
Ethologically relevant navigational strategies often incorporate remembered reward locations. Although neurons in the medial entorhinal cortex provide a maplike representation of the external spatial world, whether this map integrates information regarding learned reward locations... more
Train your brain, change your brain  SCIENCE DAILY · 2 weeks
Less than one hour of brain training with neurofeedback leads to a strengthening of neural connections and communication among brain areas. This is the main finding of a new study. According to the authors, the study... more
Physical and geometric determinants of transport in fetoplacental microvascular networks  Science Magazine · 1 week
Across mammalian species, solute exchange takes place in complex microvascular networks. In the human placenta, the primary exchange units are terminal villi that contain disordered networks of fetal... more
Virtual reality offers benefits for Parkinson's disease patients  SCIENCE DAILY · 2 weeks
Researchers are reporting early success with a new tool to help people with Parkinson's disease improve their balance and potentially decrease falls with high-tech help: virtual reality. After practicing with a virtual... more
Medical News Today: Some brain functions may be restored after death, pig study suggests  MNT · 1 week
Scientists have restored some brain function in a pig's brain 4 hours after the mammal has died. The findings open... more
Some brain functions may be restored after death, pig study suggests  MNT · 1 week
Scientists have restored some brain function in a pig's brain 4 hours after the mammal has died. The findings open new avenues for researching the brain. more
Angry dreams explained by brain waves  NEWS MEDICAL · 1 week
Some nights are filled with happy dreams while other nights may be all about angry dreams. Researchers have found certain clues in the brain waves that show the reason why angry dreams occur when a person... more
Developing imaging techniques for early detection of eye and brain diseases  NEWS MEDICAL · 3 weeks
The eyes may be the window to the soul, but to scientists, they are also the window to the brain. In particular, the retina, a delicate... more
Gum bacteria implicated in Alzheimer's and other diseases  SCIENCE DAILY · 3 weeks
Researchers are reporting new findings on how bacteria involved in gum disease can travel throughout the body, exuding toxins connected with Alzheimer's disease, rheumatoid arthritis and aspiration pneumonia. They detected evidence of... more
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